Has the VIP ecig TV ad damaged the cause?....

[Raffles]

It was discussed on here a week or so ago because of it's overt sexual innuendo, and it now appears the sh*t has hit the fan...

www.express.co.uk/news/showbiz/446560/ASA-investigates-overly-sexual-ad-for-VIP-e-cigarettes-aired-during-I-m-a-Celebrity

Can't say I'm surprised at the reaction.

[kibbster]

They've got people taking and drawn attention to E-cigs.
Notice the complaints aren't just about them being overly sexy but making E-cigs look sexy.

Bet we wouldn't hear the same complaints if it was BMW or Merc advertising their new car in a sexual way (although probably not relating to oral sex!)

[Raffles]

Dec 3, 2013 18:15:20 GMT kibbster said:

They've got people taking and drawn attention to E-cigs.
Notice the complaints aren't just about them being overly sexy but making E-cigs look sexy.

Bet we wouldn't hear the same complaints if it was BMW or Merc advertising their new car in a sexual way (although probably not relating to oral sex!)

I agree, and it may be what the advertiser was after, but I feel it's the wrong attention and will just give ammunition to the anti-brigade.

Reminds me of a couple the old ads from DiscoDes 's excellent thread...
allaboute-cigarettes.proboards.com/thread/32488/christmas-gift-ideas-yesteryear?page=1&scrollTo=577132

It obviously worked for them back in the day, but attitudes have changed so much now.

[siffy]

I agree and really don't understand how the advert appeals, or reaches out, to current smokers.

If I didn't know differently, and was a non smoker, I would have thought it was something the 30 somethings use before/during a night out at a club in say London.

Just in no way showed that this is a great day to day smoking alternative.

[kibbster]

Dec 3, 2013 18:45:01 GMT siffy said:

I agree and really don't understand how the advert appeals, or reaches out, to current smokers.

If I didn't know differently, and was a non smoker, I would have thought it was something the 30 somethings use before/during a night out at a club in say London.

Just in no way showed that this is a great day to day smoking alternative.

I'm guessing the 30 somethings is who they were aiming for.
Lots of disposable income and most likely to try something "sexy".

They'll also live 10 years longer than the 40 somethings on average so better lifelong customers.
I'm also guessing 30+ is when smokers start to think about not being immortal and all the quit attempts start then.

[siffy]

Dec 3, 2013 18:50:34 GMT kibbster said:

Dec 3, 2013 18:45:01 GMT siffy said:

I agree and really don't understand how the advert appeals, or reaches out, to current smokers.

If I didn't know differently, and was a non smoker, I would have thought it was something the 30 somethings use before/during a night out at a club in say London.

Just in no way showed that this is a great day to day smoking alternative.

I'm guessing the 30 somethings is who they were aiming for.
Lots of disposable income and most likely to try something "sexy".

They'll also live 10 years longer than the 40 somethings on average so better lifelong customers.
I'm also guessing 30+ is when smokers start to think about not being immortal and all the quit attempts start then.



Yes, you could be right that might be their target market.  It's a shame as it would have gone right over my head had I not known what I know (44 year old) Would seriously have thought it was something the clubbers/casino folk do/use.

[kibbster]

siffy i guess us 40+s just aren't sexy enough

[barrynorton]

I hate to say I told you so...

[siffy]

Dec 3, 2013 19:07:18 GMT kibbster said:

@siffyi guess us 40+s just aren't sexy enough

lol...obviously not.

[chrisjw]

www.dailymail.co.uk/news/article-2517504/VIP-E-cigarette-advert-Im-Celebrity-provokes-parents-outrage.html

[giles]

Considered just as an ad, I think it is a good ad. It's memorable, people are talking about it, providing free publicity.

Considered within the current political climate I think it is absolutely stupid, and extremely selfish of VIP.

[Raffles]

chrisjw... for once I beat you to it , although I quoted the Express article...

allaboute-cigarettes.proboards.com/thread/32500/vip-ecig-tv-damaged-cause?page=1&scrollTo=577229

Might be worth reposting your link in that so we don't duplicate posts (he respectfully suggests)

[chrisjw]

www.dailymail.co.uk/news/article-2517504/VIP-E-cigarette-advert-Im-Celebrity-provokes-parents-outrage.html

[Karma]

I've merged your threads chrisjw Raffles

[Deleted]

Dec 3, 2013 19:09:21 GMT chrisjw said:

www.dailymail.co.uk/news/article-2517504/VIP-E-cigarette-advert-Im-Celebrity-provokes-parents-outrage.html

But of course the same parents weren't outraged by half of the IACGMOOH contestants smoking cigarettes  ???