ASA Banning e-Cig Ads

[barrynorton]

Actually the nicotine disclaimer - and probably explicitly stating that they're for adult already nicotine-dependent users - is something E-Lites, Ten Motives and SkyCigs would have added voluntarily if they'd been responsible. In my opinion.

[charon]

True enough, but too late now. Just an other kick in the teeth for potential/actual vapers.. give a dog a bad name springs to mind

[djs]

I just posted this on UKV

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I'm delighted it got banned. I also don't care if the reasons are genuine or utter B.S.

Let's face it, the less people who make the mistake of buying into these products the better. They were neither 70% cheaper than smoking or provided enough nicotine to get me off a dozen roll-ups a day. They were barely any use to me.

(Actually the story is worse than that, but my personal problems with trying not to smoke and use E-Lites instead are not for any other forum than this one....)

E-Lites are a joke, and a very costly one too. I look forward to their current range of products being consigned to the history books in 2016.
I hope the managing directors enjoy their retirement in some tax haven with sandy beaches and an agreeable climate.