E lites on mainstream radio

[hgvroy]

Listening to Smooth radio today on my travels and e lites have been advertising on there all day, first time I've heard any advertising of e cigs on the radio, I was under the impression it was banned

[Sandra (aka Chillax)]

Not sure tbh because there is advertising in magazines etc.

Hope a lot of new people take up vaping hearing the adverts and more contact their MP's and MEP's through it though.

[Andrew]

They have been advertising/sponsoring the travel news on Talk Sport for about a couple of months now.

[Malibu]

I also heard it on the radio today, I don't have a clue what station I have on.

[Chrissie]

I just hope that folks also google e-lites after listening to the adverts & hopefully find out their are far better alternative e-cigarettes.

[djs]

Let's face it; it's good and bad all rolled into one.

Good
People get into e-cigs
Wider understanding and "normalisation/acceptance"
Folk try them, get disillusioned, join forums and learn the truth.

Bad
People give up on e-cigs and write them off as "not very good" (for a multitude of reasons, which I can't be bothered to rant about)
Organisations "sitting on the fence" about whether e-cigs can provide enough nicotine to be of any use will continually cite products like these as good reason for why e-cigs are not suitable to be a genuine alternative to smoking
E-Lites make lorry loads of cash and become the first company to get their product "approved" after EU-D-Day and carry on selling overpriced inferior tat.

- - - -

I don't know why E-Lites don't just join the other companies that "understand" where it's at and sell proper batteries and proper cartos, maybe even a bit of e-liquid and some clearos.

Mostly, they are bad for the reputation of e-cigs, but they have their place (cig-a-likes) and even I wouldn't want to stop them running their business if their cartos (e-tips) were *somewhere* in the ball-park of a sensible price.

Mostly, I feel sorry for the franchisees. My local chap "thinks" he's going to make money. He's not. Every smoker that uses the shopping mall will either have tried and failed or tried and shopped elsewhere. They're just not good enough.

Sorry, small rant after all.

[Jemima]

Listening to radio 5 late last night they were covering the after partys from the golden globes. The presenter noted that Leonardo DeCaprio was there and was using this weird thing that glowed green on the end, commenting it must be an electronic cigarette (at which point I smiled) and saying that he must be using it to quit smoking ( I stopped smiling )