Survey of smokers attitudes towards e-cigs

[Matt Gluggles]

This is a survey that was carried out in Prague.

A total of 973 smokers who were seen buying cigarettes from different outlets were surveryed about their experience of e-cigs.

onlinelibrary.wiley.com/doi/10.1111/j.1360-0443.2012.03916.x/full

86% had heard of e-cigs
26% had tried them
7% were using them regularly

Of those who had tried them at least once,

43% were disappointed
33% as expected
24% better than expected.

So, less than half were disappointed.

I know that this was just a snapshot survey, but I think that it provides some quite positive findings.

Bear in mind that the survey, by definition, will not include those who are using e-cigs and had stopped buying tobacco altogether.

Also, I suspect that many of those who had tried an e-cig would have tried one of the cheaper, entry level types.

I think that these are really quite positive results and shows that e-cigs have become much more widespread into European society than many people realise. The tide is turning.

[DiscoDes]

Jul 19, 2012 17:35:44 GMT Matt Gluggles said:

The tide is turning.

That's what King Canute said!