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Liquid hasn't gone up at all, i'm paying the same now as i was in 2009/10. What has changed is the number of more accessible cheaper liquid manufacturers and the amount of people that are mixing their own, after which everything seems expensive. IMO most people start to moan about prices once their ADV is a premium juice rather than a pound a bottle jobby. At the end of the day there are a few things that need to be taken into consideration:

1) The mixers designing of the juice - this takes time, wasted materials, time, wasted materials etc.
2) The prices are kept stable by a few big juice manufacturers, once one goes up they will all go up.
3) You don't have to buy it. I love Loius Tres but i don't buy it at £600+ a bottle.

Think drugs, a cancer drug costs £100m to design. A new drug gets a 20 year patent but it takes 14 years to design, manufacture, trial and get to the market. That gives them 6 years to get the £100m back before the drug is out of patent and everyone can manufacture it (the reason that cancer drugs are so expensive). It's the same with e-liquids, they have to make their money back fast before something better turns up or it is replicated.


TL;DR: What's the cost of saving your life from the stinkies?                                                                               

becks You CANNOT read the true output of a VW VV device with a meter, you need a oscilloscope.

The output is switched on and off so part of the time it is outputting 6 volts and part of the time it is outputting 0 volts, it is the average of this that gives you the output. The more time the coil is at 6 volts the higher the average output*

iSticks actually give out what they say they do BUT it's measured/calculated in a different way to most VV VW devices.

As Perpetua says the best thing to do is dis-regard what the display says and start low in either volts or watts and increase slowly until you find what works best for you.

* I have made this a simple analogy to make it easy to understand.