E-Lites launch national TV adverts

[Matt Gluggles]

E-Lites are set to launch a national TV advert campaign starting on Saturday 19th January.

The adverts will be screened on ITV, Channel 5 and Sky - and star actor Mark Benton.

The ads will use the strapline "You don't know what you're missing", playing a father who misses his baby's first steps because he had to go outside his house to smoke a cigarette.

E-Lites' tongue-in-cheek commercial features Benton returning from a sneaky cigarette having missed his family and friends see his baby perform some "Gangnam-style" dance moves. "So, what have I missed," he says.

This move comes hot on the heels of SKYCIGs' decision to start national TV ads, and must surely mean that there will be a big change in the electronic cigarette industry, with huge growth during 2013.

Crucially, the E-lites campaign will NOT be about helping smokers stop - Trevor Field the marketing boss at E-lites said "E-Lites offer a harm-reducing alternative and we know that we can give smokers a healthier, cheaper and more socially acceptable option to tobacco cigarettes.".


www.guardian.co.uk/media/2013/jan/15/ecigarette-advertising-campaign-uk-ban-smoking




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[genguskhan]

2x E-Tips = Approximately 80 ‘Cigarettes’

Each E-Tip will last for around 400 inhalations, with a full cigarette being estimated at 10 inhalations. This means each cartridge provides about 40 ‘cigarettes’ worth of smoking, representing incredible value at only £7.99 for 80 'cigarettes'!

This works out to £1.99 for approximately 20 ‘cigarettes’.

I used these and I would say the ones that I had lasted a day if you were lucky that's if the battery lasted that long? But the good side of it is that it shows you that e-cigs can work and go and look for something better

[kibbster]

Agreed I started with the 10 motives rechargeable and I was getting through two carts a day.
At £1 a pop quite expensive but it should me I didn't need cigarettes.

[ripple27]

Can't AAEC run an article in the Guardian showing the many success stories and figures from this brilliant site? l only found it by word of mouth else i would still be smoking, imagine how many other poor people are struggling and but for know how they could swop and be richer for one, what do you rekon AAEC??? Want to go public so to speak?

[djs]

Jan 15, 2013 12:40:30 GMT genguskhan said:

2x E-Tips = Approximately 80 ‘Cigarettes’

Each E-Tip will last for around 400 inhalations, with a full cigarette being estimated at 10 inhalations. This means each cartridge provides about 40 ‘cigarettes’ worth of smoking, representing incredible value at only £7.99 for 80 'cigarettes'!

This works out to £1.99 for approximately 20 ‘cigarettes’.

I used these and I would say the ones that I had lasted a day if you were lucky that's if the battery lasted that long? But the good side of it is that it shows you that e-cigs can work and go and look for something better

Let's hope so.

I still find the whole E-Lites thing most "distasteful".

E-Lites use a machine to "puff" for 1.5 seconds.

I did once manage to get almost 370 "puffs" out of one by using the 1.5 second guidelines. Almost nothing came out....seriously.....

I can only say as I find and maybe in the fullness of time people trying E-Lites will discover (as I did) just what they are buying into.

It took me less than 10 minutes on google to find an alternative to their product. It came in the form of a JacVapour PCC kit with cartomisers priced at £6 for 5.
and the batteries lasted longer (regardless of the PCC), and I stopped smoking.

Then I had a reply from Chrissie and the rest is history.

[djs]

Curious double post. Whoops.

I tried logging into the Guardian to make a comment, then realised.



I'm not allowed to comment negatively about E-Lites.

Not without giving them my name, address, telephone number, receipts for their products and the details of my law firm.

Shoot.