The truth about vaping - lets make this viral

[davelockin]

Hi everyone, I created an image recently that I hope will grab people's attention and cause them to really think about the troubles we're facing with legislation proposals and this apparent war on vaping. My hope is that as many people as possible share this image either via social media or by physically printing it and sharing it as they feel appropriate. I think this has the potential to go viral and perhaps encourage those who are unaware of the issues or those who have negative feelings towards vaping to look again, or look deeper into the issue and find out the truth.

[oldsmokey]

Brilliant!

[DiscoDes]

I think the second sentence is wrong.

If they had the cure they would let people continue to smoke and people would want to continue because the risk of cancer had now gone and the Govt could still receive the tax.

[davelockin]

Jan 4, 2014 9:51:14 GMT DiscoDes said:

I think the second sentence is wrong.

If they had the cure they would let people continue to smoke and people would want to continue because the risk of cancer had now gone and the Govt could still receive the tax.

You're probably right, the fact that they would ban e-cigarettes and continue to sell tobacco certainly suggests a lack of concern for public health and more of a vested interest. That's what I want from this post though, for it to cause people to question these things them self

[nelly77]

Too much text. People are incredibly lazy when it cokes to reading stuff on the webternet.

Make it snappier, more visual

[lairey]

Brilliant & shared

[tmg]

I think it's excellent, just slapped it on my Facebook page

[davelockin]

Jan 4, 2014 10:21:18 GMT nelly77 said:

Too much text. People are incredibly lazy when it cokes to reading stuff on the webternet.

Make it snappier, more visual

I could just day 'vaping makes you look cool'?

in all seriousness I do understand what you're saying but there is a certain amount of info that we NEED to get out there, I'm not saying this is perfect but I hope it does what it's intended to do. If it was just to say "don't let them ban vaping" or something that you can read at a glance I don't think it would have as much weight to it...

[raid2506]

I agree it's a great idea but the points raised are valid.

The most successful campaigns use bold headlines and very short punchy statements.
I think it would be better if you had the headline and one or two lines of text.
How about multiple ad's with identical formatting, each with a different headline and split the message between them.
I only read it to the end because I already have an interest in the message, I usually ignore ad's like this.

[davelockin]

Jan 4, 2014 11:57:19 GMT raid2506 said:

I agree it's a great idea but the points raised are valid.

The most successful campaigns use bold headlines and very short punchy statements.
I think it would be better if you had the headline and one or two lines of text.
How about multiple ad's with identical formatting, each with a different headline and split the message between them.
I only read it to the end because I already have an interest in the message, I usually ignore ad's like this.

Sounds like a good idea. It becomes more of an individual campaign then, which is fine with me but that wasn't the initial intention as I know there are already people working extremely hard on this. This was just my small contribution. If anyone has any ideas for shorter 'headline' type statements you'd like to get out there feel free to inbox me and I'll have a play around.

[davelockin]

If each image was hash tagged with the #freetovape tag it wouldn't have to be immediately clear what the statements refer to as they could use the hash tag to find all posts relating to the topic

[raid2506]

davelockin, I had something like this in mind

[davelockin]

I like it, it does then become even more important that these are well shared and people follow it up by looking into what they're all about though or the actual message we're trying to convey is lost

[linzmac13]

Already done the rounds and shared in my fb circle

[raid2506]

If you do several davelockin, each with a different part of the message I think folk will pay more attention to new ones as they come along.

A mini series rather than an epic movie?

How about this for a future one?



If governments say it's legal to die slowly from
SMOKING
Then why the hurry to legislate against Vaping?



Trying to keep to the 'question around a statement' format is hard but worth it I think for continuity.