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The cigalike form factor is important from the mass marketing point of view because it says to the target market that this is like what you already know, no need to learn something new. This leaves the marketer time to stress health benefits and cost savings.

If you were to attempt to mass market the sort of devices we all know and love, the message would be less clear and the whole process would come across as complex and dare I say it - Geeky !

I started on an under performing Green Smoke and had to do my own research to find something that would actualy work. In my case it was an Ego C and from the day it arrived I have not smoked any tobacco products.

The down side to the cigalikes is that the very appearance of them does encourage the anti smoking lobby to a knee jerk reaction of - this is just smoking ! look at them, look at all that smoke, ban them ban them ! think of the children! etc etc etc....

We have no collective voice to battle that and we are up against HUGE well funded collective voices who have easy access to mass media.

I don't know what the answer is, but I do know that until that positive collective voice emerges our chosen route from ciggies is likely to become a highly regulated and maybe even clandestine solution.

I think we should actively encourage any and all vapour producing devices as a far better alternative.

Same for me, 8 months of real oxygen breathing! My 1st vaping kit arrived on 20th May 2012, not had a ciggie since and can't even imagine smoking one now.

I had tried everything to loose the habit of 40 odd years.

Yaaaaay us

Yaaaay Wrexham I shall have to visit !