Mrs Lord & Co

[dreamylittledream]

Well interesting range of comments in here tonight.

Have to say I'm amazed at those who refuse to register with a site that controls the number of customers it can comfortably deal with. Its simple supply and demand really balanced with logistics - they are employing the batch steeping business model (which arguably produces better juice) but its certainly more convenient and less frustrating - you can only buy it when its ready and when it arrives you can vape it. But you really can't do that as a business unless you have an idea how much you are going to sell - so you make your batches in line with your client base.

They were also trying to avoid the F5 war that happens whenever Grant unleashes a new supply or Pluid arrives at LF - personally I think that's something to applaud as its rewarding their existing customers with the chance to buy juice before they open things up again and can gauge how much more they might need to make in the next batch to met demand. The site is being run as a small business by a couple - personally I think its admirable that they are taking steps to prevent themselves from getting swamped and ending up causing CS issues.

Buy hey everyone has their own view.

As for the juice itself, well yes it pricey - in all honesty with the hike that has come with the client list being reopened now possibly a little too pricey (previously it was £7 for 15mls and £20 for 50mls which ml for ml is broadly in line with the premium juice ranges from the Alchemist, Vaping King etc). At £8 for 15mls and £23 for 50mls its now more in line with Tjuice premade and Triphammer (£6 for 10mls) which is pushing it a little for me.

But you are buying a little bit of an experience and it should be viewed in that manner - the whole thing is pure Victoriana and they've executed the concept very nicely - the glass bottles and drippers are a lovely touch and do add a lot.

As for the juices themselves - well Mr Lord (and it is Mr that does the mixing) is pretty talented but like anything his strike rate is not 100% for everyone everytime. For me Druide is hands down the best aniseed I've every tried and I am very happy that pre existing customers got dibs on batch 15 at the old prices as I have a 50ml bottle that should last me a while. Its also a great juice for when your taste buds are acting up (and mine have been for about a week now - even my much loved Red Astaire mixed at 20% tastes thin) - delivers a real flavour kick.

Seville Marmalade also gets orange in a way I haven't experienced from anyone else - it tastes like Sunkist fizzy drink to me - sweet on the inhale and bitter on the exhale. Yummy.

I also really liked Hot Toddy; whisky lemon and honey - plenty of whisky in there but not overpowering - shame no one else did and they are dropping it.

Custard Cream is a better custard taste than I've found to date - but I'm still not a huge custard vaper - its no where near as sweet or over powering as GVC or Kings Custard so maybe it will appeal more to the none custard fan custard vaper. It will take me a while to get through my 15ml bottle but I am enjoying the occasional tank.

Less convinced by Ginger Nuts (a bit watery tasting for me but pleasant enough - more ginger wine than ginger biscuits mind) and Kendal Mint Cake (could be the taste buds as my bottle only turned up since the taste buds starting misbehaving again but could do with a bit more freshness).

They have comfortably slipped into my top three juice vendors (along with the Alchemist and T-Juice) and one thing they do understand is potency - all these juices really taste of something and something pretty authentic - no rogue chemically aftertastes here to artificial sweetness that plagues so many juices.

So yes expensive but enjoyable.

But if the notion offends you then by all means steer clear - they are in the fortunate position of managing to generate enough online buzz to not need to worry about needing to offer samples or smaller bottles - they can deliver their vision as they wanted and so far more people have wanted in than they have supply to service.

Oh and it costs £3+ to post anything small parcel sized first class - they are just charging cost

[poochops]

It's reverse marketing in its most blatant form and its rife in the ecig business at the moment. I'm a Buyer by day and needless to say this nonsense winds me up no end! It might well be good juice but I'm not knocking on anyone's door begging to be let in to try it, there's tonnes of good "exclusive" juice I can buy frequently enough if I fancy trying something new, and more to the point there's dozens of brilliant one shot concentrates I can mix up myself that are available anytime I want them and at a fraction of the cost
Nah sod em, they'll do fine without me. Rant over.

What's Druide like anyway?

[siffy]

From the reviews I don't think they are overly expensive really, not if they are delicious as most reviews say they are. I know Sassy & dreamylittledream both gave them the thumbs up. I haven't tried them myself yet but I get the feeling they are a taste sensation and good luck to them, I imagine they are sitting on a goldmine.

Lots of liquids I have tried taste phoney but from what Ive read this brand taste authentic, once I sort my pg issues out I am going to give the custard dreams a go I think.

[dreamylittledream]

I honestly don't think it is reverse marketing - I registered last time the client list opened and they didn't close it again until they were pretty much down to the 24mg stuff (that they overmade in relation to a mg poll on UKvapers before the website went live). Its pretty much completely down to the batch steeping concept - they are not making the stuff up fresh so they don't want to be left with lots of unsold stuff on the shelf.

They just close the client list off so existing people can get first goes on the next batch before opening it up again. Seems fair enough to me.

Druide is ace anyway and about the only thing I have been able to taste and enjoy apart from Affro Dizziac since last Thursday. It a much deeper aniseed flavour than Affro which has been fizz and kick from the menthol and mint - has a kind of herby afternote I really like.

[siffy]

Just to say dreamylittledream I tagged you at the same time as you wrote your post, good post btw. Although I haven't yet tried them from all the reviews I have read not one has mentioned that chemical/floral taste that so many e liquids tend to have.

[fredhogg]

I too perused the site, but as they have no, Royal Warrants of approval, deemed them not good enough, to supply me, with my vaping requisites. Tease-smiley

[bubbleglass]

dreamylittledream, thanks for the great reviews. The seville marmalade caught my eye when i had a look earlier but sadly i have over spent on my vaping budget to be able to afford it this month

[silentscream]

Nov 5, 2013 23:21:05 GMT fredhogg said:

I too perused the site, but as they have no, Royal Warrants of approval, deemed them not good enough, to supply me, with my vaping requisites. Tease-smiley

I actually invited them to join my elite private club of liquid vendors. I told them only the very best would be considered and if accepted they would be on probation while I kindly did them the favour of sampling their wares and passing judgement on them.
Then when they applied I went  Tease-smiley

[poochops]

Nov 5, 2013 23:11:16 GMT dreamylittledream said:

I honestly don't think it is reverse marketing - I registered last time the client list opened and they didn't close it again until they were pretty much down to the 24mg stuff (that they overmade in relation to a mg poll on UKvapers before the website went live). Its pretty much completely down to the batch steeping concept - they are not making the stuff up fresh so they don't want to be left with lots of unsold stuff on the shelf.

They just close the client list off so existing people can get first goes on the next batch before opening it up again. Seems fair enough to me.

Druide is ace anyway and about the only thing I have been able to taste and enjoy apart from Affro Dizziac since last Thursday. It a much deeper aniseed flavour than Affro which has been fizz and kick from the menthol and mint - has a kind of herby afternote I really like.

Oh come oooon! It's reverse marketing straight from the text book! 

'No you can't come in, no you can't come in, NO you can't come in. You still there? OK we'll let you in for a look, yes I know £23.00 for 50mls is a reeeeaaaaallllly high mark up on cost, but it is in a nice not particularly practical glass bottle and Mr Lord has been in the cellar all month stirring it with a golden eagles arse feather. What? You'd like to try five flavours? Kerching! Your a member now, don't forget to tell your freinds that we won't let them in anytime soon.
Rinse
Repeat.

I'm on Afro Dizziac right now for the first time, can't make my mind up yet, I think I'm still stuck in a Red Astaire frame of mind, but I picked up ten concentrates last month and I've embarked on trying my sample mixes tonight, so much to try!!!

[Jerri]

Postage doesn't actually bother me. Nor does the fact they have a list to get it. I'm just not prepared to spend £11 delivered for 15ml of juice I might not like.

I'm a custard vaper and the custard creams sounds lovely. But I know I can get 30ml of vaping king custard crunch, a juice I k ow I like, for £14ish delivered.

Personal preference obviously. I am tempted. Especially after reading a few reviews. But I just can't bring myself to do it.

[dreamylittledream]

Nov 5, 2013 23:39:54 GMT poochops said:

Nov 5, 2013 23:11:16 GMT dreamylittledream said:

I honestly don't think it is reverse marketing - I registered last time the client list opened and they didn't close it again until they were pretty much down to the 24mg stuff (that they overmade in relation to a mg poll on UKvapers before the website went live). Its pretty much completely down to the batch steeping concept - they are not making the stuff up fresh so they don't want to be left with lots of unsold stuff on the shelf.

They just close the client list off so existing people can get first goes on the next batch before opening it up again. Seems fair enough to me.

Druide is ace anyway and about the only thing I have been able to taste and enjoy apart from Affro Dizziac since last Thursday. It a much deeper aniseed flavour than Affro which has been fizz and kick from the menthol and mint - has a kind of herby afternote I really like.

Oh come oooon! It's reverse marketing straight from the text book! 

'No you can't come in, no you can't come in, NO you can't come in. You still there? OK we'll let you in for a look, yes I know £23.00 for 50mls is a reeeeaaaaallllly high mark up on cost, but it is in a nice not particularly practical glass bottle and Mr Lord has been in the cellar all month stirring it with a golden eagles arse feather. What? You'd like to try five flavours? Kerching! Your a member now, don't forget to tell your freinds that we won't let them in anytime soon.
Rinse
Repeat.

I'm on Afro Dizziac right now for the first time, can't make my mind up yet, I think I'm still stuck in a Red Astaire frame of mind, but I picked up ten concentrates last month and I've embarked on trying my sample mixes tonight, so much to try!!!

Well maybe I'm naive and I'm certainly not a buyer by trade, but the client list has opened and closed in accordance with the batchs to date - they make a batch, offer it to people who have bought before and then reopen registrations - when it runs low they close the list again until they have made a new batch and the process repeats.  And the hype has largely been generated by word of mouth (/forum/youtube etc) on the juices rather then anything they have done themselves.

So seems to me the model employed is down to producing in batches rather than mixing to order (and lets face it it - cheap has joose juice are, it is annoying that their stuff is evil chemical tasting stuff for the first 10 days after it arrives - for the price I'm happy to wait for it to improve but its nice to buy something and it just be ready to use when it arrives).

Anyway Druide is good enough for me to forgive (almost) anything so hey ho et al

[dreamylittledream]

Nov 5, 2013 23:14:44 GMT siffy said:

Just to say dreamylittledream I tagged you at the same time as you wrote your post, good post btw. Although I haven't yet tried them from all the reviews I have read not one has mentioned that chemical/floral taste that so many e liquids tend to have.

No chemical or soapy/florally tastes in the six I've tried from them siff.

I don't like them equally by any means but I'm 99% sure I'll vape the full bottles of all of them and I would go back for more on all but the Ginger nuts and mintcake currently - that's a higher strike rate then I've managed from any other juice producer by a significant margin (and you know exactly how many juices I've tried in the last five months lol)

[richo71]

Nov 5, 2013 20:15:30 GMT Jerri said:

Registered. Really want some custard creams but £8 plus p&o for 15 mil is too rich for me. Might order some as a treat for Christmas lol

I purchased 3 15ml bottles for £15 @ vapefest earlier in the year and to be honest it is good but not worth the price they are now charging, very elitist juice that many will buy but far more will not as when you include postal charges the juice is out of most person's  price range, the glass bottles must add £1.50 to the price no need for the glass really, but it is obvious that mrs lord & co are aiming at the affluent cliental  

[Phoenix .]

If they are aiming at a select clientele then they won't last long.
We vapers are very MSE, and will not be persuaded to buy over-priced goods that we can probably get cheaper elsewhere from trusted vendors, who don't treat us as cash cows.

It's a big NO from me .

[fiddles]

Nov 6, 2013 9:03:28 GMT Phoenix . said:

If they are aiming at a select clientele then they won't last long.
We vapers are very MSE, and will not be persuaded to buy over-priced goods that we can probably get cheaper elsewhere from trusted vendors, who don't treat us as cash cows.

It's a big NO from me .

Never have I heard such a wrong statement
This forum isn't elitist but the vaping community as a whole is, you haven't got a provari with a kayfun etc etc, as for "and will not be persuaded to buy over-priced goods" just look at the £100 plus atties & battery tubes (yes thats basically all they are) & the demand for them .

I also find very amusing these people frown on clones but somehow if you give clone a name it becomes ok , magoo, hercules to name a couple. To my mind Lord & Co are just using a marketing ploy to make out their liquids are exclusive & more desireable , its working too !