Pro-regulation article in The Guardian

[barrynorton]

Unbelievable. One basic mistake:

The readiness of big e-cigarette players [sic] to go down the voluntary route for the expensive process of medicines approval is in sharp contrast to the position of the UK trade body for e-cigarettes, Ecita, which has railed against the over-regulation it claims will be introduced EU-wide.

www.theguardian.com/society/2014/feb/02/e-cigarettes-medicines-nhs

I think they mean: big cigarette players

[giles]

I think they mean what they say barrynorton. If NJoy are seeking medical approval as well as BAT/Vype it is fair comment, even if the Nicolite product turns out to be just a spoiler.

[barrynorton]

Ah, sorry, are NJoy not a brand of big tobacco? I think I was getting confused?

[djs]

NJoy are not tobacco, no.

Either way it's looking terribly depressing. If the Plastic sticks win, count me out.