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Ah, you mean my other thread about how Clive Bates complained to the PCC.

This is a different subject about how we can all complain, and how to do it.

In fact, the more complaints they get, then the more likely they will take the issue seriously.

Clive Bates, a worldwide acknowleged expert in 'harm reduction' and former Director of ASH - has lodged a formal complaint with the Press Complaints Commission (PCC) over the Daily Mail reporting of electronic cigarettes, in particular the article entitled "E-cigarettes 'can cause more harm than smoking,' experts say".

He says that the Daily Mail article about electronic cigarettes has been "lazy, stupid and innaccurate" and goes on to say "is just total rubbish and completely irresponsible. There is no kinder way to put it."

His complaint centres around Section 1 of the Editors Code of Practice , which states :

1.Accuracy:
i) The Press must take care not to publish inaccurate, misleading or distorted information, including pictures.

The first part of his complaint states :

"The headline and premise of the story is completely inaccurate – there are no circumstances in which e-cigarettes cause more harm than smoking. In reality they are are almost harmless"

His complaint goes on to detail how there are no facts or arguments in the article to support the headline, that there are no "Experts" quoted in the article that agree with the headline because there are no "Experts" who agree with this statement.

He finishes his complaint with these words "A grossly inaccurate story like this could have real impacts on human welfare if it discourages people from switching from smoking cigarettes to e-cigarettes."

Read a full copy of Clive Bates' formal complaint to the Press Complaints Commission here :

www.clivebates.com/?p=806




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I think they are the same thread type as VIP brand.

Well, how things have moved on in the last 6 months, or so, in terms of newspaper reporting of electronic cigarettes.

Take this report from a local newspaper entitled :
"The Technology behind Electronic Cigarettes"

The Worcester Evening Standard has decided to run an information and educational feature about electronic cigarettes, saying :

"As a means of education and information, the following paragraphs are dedicated to explaining the technology behind electronic cigarettes. The hope is that in understanding how these things work, both smokers and non-smokers alike will be less fearful of these products."

The article goes on to explain in clear and simple basic terms about how an electronic cigarette works.

www.worcesterstandard.co.uk/features/behind-electronic-cigarettes.php

It is not overly detailed, but as an introduction or a basic guide explaining how an e-cig works, it is pretty good.

According to the London Evening Standard, Nicolites have "officially" become the largest brand of electronic cigarettes in the UK, after partnering with Tesco, Superdrug, the Co-op and WH Smiths.

As well as this they have also partnered with the NFRN, the National Federation of Retail Newsagents, meaning that they are getting into cornershops up and down the country.

www.standard.co.uk/lifestyle/nicolites-officially-becomes-the-largest-uk-brand-of-electronic-cigarette-8463753.html

As expected, they come with pre-filled cartomisers that cost £6.95 for 3 and claim to be equal to 20 cigarettes. Given that 'medium' is 11mg/ml and 'high' is just 16mg/ml then the 0.9ml cartos will not physically hold as much nicotine as 20 cigarettes deliver, so even assuming 100% efficiency (a good guide is 30% delivery of nic from e-cig vapour) - then it is very hard to see how the 20 cigarette per carto claim can hold up.

However, they are proving to be reasonably popular and one plus side is that the cartomisers use a 510 connection, and can actually be re-filled with e-liquid if you pop the plastic end off.

Well done mate, good work !

It was an advert on their website, not a TV ad.