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I think it's the same argument as high end designer clothes vs budget labels.
you can buy a shirt for £200 which will look great, fit well, it'll be comfortable and it will last a long time, or you can buy the knock off for £20 which will look reasonable provided you don't look too closely, will fit reasonably well and will last a reasonably amount of time for the £20 you spent on it.
Or you can buy a pretty good shirt without the famous label that will look good, fit well and will last for ages for about the same price as the knock off.
Like it or not vaping follows the same trends.  Mods with ships engraved, or angels engraved.  Attys with a mythical sea monster engraved, the list goes on.
Using the Kraken as an example the choices are : 
spend £120 on an atomiser that will look amazing, last for ages and will very likely work straight out of the box
spend £20 on the clone which will look much the same, might last for ages and if your lucky and don't get one of the batch with the dead short in the center pin it will work out of the box 
Here's the last choice and for me it might be the best one.  Buy an AGA t-2 for £20.  It won't look like a kraken, but it will look nice.  It will last for ages unless mistreated.  And it will work as advertised straight out of the box.

as I said before I am not anti clone at all but I rally don't agree that people buy clones because they can't afford the real deal.  In most cases it's not the technology of the device that is being sought after, it's the look and image of the thing.