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just a heads up -

The long awaited MHRA announcement on the future regulation of electronic cigarettes - IS DUE TOMORROW !

(weds 12th June)


SOURCE - Alex Ralph, who is the tobacco correspondent for the Times newspaper:


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Video interview with Stephanie Cordisco, the President of RJ Reynolds Vapor Co.

video.foxnews.com/v/2444537157001/rise-of-e-cigarettes-impact-on-smokers-economy/

(In the USA, e-cigs are classed as tobacco products, and they are not allowed to make comparitive health claims with smoking.)



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RJ Reynolds, the second largest tobacco company in the USA and owners of the Camel and Pall Mall brands of cigarettes have held a Press Conference to mark the first stage of the launch of their new rechargeable electronic cigarette - the Vuse.

They say that they have incorporated new technology into their e-cig product that monitors the heat of the coil more than 2000 times per second and adjusts the power accordingly - in order to provide a consistent and "perfect puff" every time.

With the dollars behind their R&D and Marketing, this is going to be a very interesting product - National TV advertising is planned for the USA.

Looking forward to trying one out when they come over here.



news.yahoo.com/reynolds-american-launching-revamped-e-141924019.html

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Vote here :

www.guardian.co.uk/commentisfree/poll/2013/may/31/france-ban-smoking-e-cigarettes

Comments are also open

The French Government is set to ban the use of e-cigs in public places. The Health minister comissioned a report on the health effects of e-cigs - which is due to be presented on Tuesday.

Even though the report is mostly positive, the Health Minister is said to be going ahead with the law to ban the use of electronic cigarettes in public.

Full story here :

www.thelocal.fr/20130527/france-mulls-public-ban-on-electronic-cigarettes


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The Italian union of tobacco operators last week lodged an appeal with the regional court of Lazio, in an attempt to block the sale of electronic cigarettes.

The tobacco operators claim that e-cigs are "unfair competition" and should be taxed like tobacco cigarettes !

But in the topsy-turvey world of this Italian news, a chief executive of a Pharma company says that "“I used to smoke more than a pack a day,” and continued, “then I tried e-cigarettes thanks to a friend. I stopped using traditional cigarettes. I feel better physically and I’m saving money. I am amazed by the polemic concerning the alleged harmfulness of electronic cigarettes. I think it is a matter of loss of money for the government, which can’t apply taxation to them yet. “

More details here

www.theepochtimes.com/n3/64093-italian-tobacco-industry-wrestling-with-electronic-cigarettes/


[Hat-Tip to Christopher Snowdon, who spotted the article and posted it on Twitter.]


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